The post is a little late, we were shifting the site to a new server, if anything is broken let me know. What do you do when you are unable to overtake Force India F1 in a Ferrari, well ofcourse hit it so hard that the other person is forced to retire. This is what [...]

We have got great new photos of the Force India formula one team like always and here they are, note that Indian biggies like Reliance and ICICI are sponsoring the Force India formula one team. A wise choice for these institutions. What was disappointing was that instead of giving formula one fans a chance to [...]

The Force India formula one driver announcement: Adrian Sutil, Giancarlo Fisichella and Vitantonio Liuzzi. Interesting to note that Adrian Sutil’s video has a mention of defeating Lewis Hamilton. Vijay Mallya greets the drivers. Announcer : Shruti Seth (i think) P.S. The video quality is a little bad.

As reported by us earlier, Indian superstar Shahrukh Khan is promoting the Force India formula one team. The ad is obviously aimed at Indian corporate houses too for obvious reasons($$$). Take a look at the commercial :: Its not about winning or losing Its about Glory and Pride Sometimes you do things only because you [...]

If newspaper reports are to be believed, Force India formula one team is all set to unleash aggressive marketing in India to lure new sponsors and to cement ties with old ones. The essence of the campaign shall be that the Force India formula one team is the voice of a billion Indians and its [...]