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Vijay Mallya dismisses fear of Force India cash crunch

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Force India formula one team fans as well as general formula one fans can heave a sigh of relief as it turns out that rumours of Force India F1 team being the next team out of formula one due to a cash crunch turned out to be just that, rumours.

Owner Vijay Mallya said that his team is different from giant Honda who pulled out of formula one last weak amid a weak financial situation. It was said that with Mallya’s many ventures also facing declining profits, the Force India F1 team might just pack up. But the boss cleared all doubts and theories.

In an interview , Vijay Mallya had the following to say :

“Clearly one has to be concerned about what is happening in the world today,” he said

“Honda’s withdrawal was not a shock to me as I could well imagine that on one hand with global sales and profits under pressure, the first thing that any independent board member would say is ‘what are you doing with a Formula One team?’

“It’s unfortunate but true that we have to cut our costs and live in the real world and balance both income and expenditure. From the sponsor side as well, people are cutting down budgets, so it’s not going to be very easy to get anyone to write out large cheques for sponsorship either.

“Force India is in a good enough position, it’s a smaller team with a much smaller budget than the big boys and so it is probably relatively easier for us to manage under these circumstances.”

Vijay Mallya seems to be at his reassuring best atleast for the interview.

Written by Formula One Addict

December 13th, 2008 at 8:23 pm

Star Power again for Force India F1, fans missing !


Well i really admire Vijay Mallya for all he has done, he has literally brought formula one to India, bought a team and named it after India and so on. But i dont get one thing, why are actors only the guests present at grand prix fixtures ?

For once i would like fans to be present instead of actors and models to be present at various races of Force India and their names and faces in the Media images. If you are looking for a fan to fly to any grand prix, choose me Mr. Mallya 🙂

Take last week’s Singapore Grand Prix for example :

Leo Sayer was present !

Sonam Kapoor and Imran Khan were present !

Even Shilpa Shetty was present !

Some photos of these people below :

Leo Sayer Force India Adrian Sutil and Giancarlo Fisichella with Imran Khan and Sonam Kapoor

Shilpa Shetty Force India 2 Imran Khan Sonam Kapoor Force India

Shilpa Shetty Force India

All photos from Force India Media Centre.

Written by Formula One Addict

October 1st, 2008 at 10:40 am

Force India formula one British GP Preview

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The Force India formula one team talks about its home grand prix in their latest release. Every team member is enthusiastic about the race and their new aero package. Giancarlo Fisichella also talks about his horrible accident, he reckons, it looked worse that it was. Read the whole press release here :

1 July 2008 – The British Grand Prix later this week will mark the mid-point of Force India’s debut Formula One World Championship season. It’s an appropriate place for the team to reach this milestone given the Silverstone Circuit, where the race is held, is right opposite Force India’s HQ. 

As such, the British Grand Prix is seen by many as the team’s ‘home’ race. Although preparations continue as normal, with the cars re-built at the factory and then taken on a transporter over to the circuit, it does make the event a special one for the team and their families.

Following a solid French Grand Prix Force India will be looking to move forward at Silverstone. At a three-day test at the same circuit last week, the team debuted a major new aero and mechanical package comprising new sidepods, bargeboards, diffuser, front wing, engine cover, inerter damper and further suspension modifications. With the developments looking positive, the team has every hope of an improved finish in the ninth round of the 18-round series. 

Dr. Vijay Mallya, chairman and managing director
‘The British Grand Prix will be a special race for the Force India Formula One Team. With the history and heritage of this team and its location just opposite the main gates of the circuit, it’s obviously considered by the team as its home race.
‘In the past, when this team was Jordan Grand Prix, there was a real buzz whenever it came to Silverstone. The fans supported it, the media enjoyed it and the atmosphere in the factory was by all accounts electric. This team now really needs to remember those days and try and recapture some of the spirit. We’re moving forward, that’s for sure, and step by step improving, but I really want everyone to feel proud of where we are and what we have achieved. It’s this race in particular that really fires everyone up, let’s put this energy into a great performance in front of our ‘home’ crowd.’

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Written by Formula One Addict

July 2nd, 2008 at 3:12 am

Force India F1 launches online merchandise, forgets common fans



Well i was waiting for when Force India formula one would launch its online shop, wearing its colours would have been super cool. However the Vijay Mallya owned outfit has probably forgotten the common fan. It seems the merchandise is only for the elite few much like Mr. Mallya himself who routinely invites actors to his Force India pits but not fans.

The shop is being maintained by a Netherlands based company who has kept such exhortative rates that i cant even think of buying stuff from there, let alone buy it. I will not link to the shop from here as it basically makes a mockery of the team’s name and the common fan’s emotions.

The default pricing is in Euros, but you can see INR prices too, hotdog ! Anyway here are some sample prices :

  1. A cap costs Rs. 1895.57 , caps usually cost Rs.50-80 in India.
  2. A polo pique costs 3797 rupees , they usually cost Rs.500
  3. T-Shirts start from 2500 rupees, they cost 500 in India.

Add to all of this shipping of 15 euros 950 rupees approx., and what you have is unhappy fans. Most will now prefer to buy counterfeit shirts and merchandise 😉 .

I personally asked a few people about the prices, and they laughed their heads off, one of them said even EPL jerseys arent so expensive (dunno if its true).

New F1 Merchandise

Image:Copyright Force India media images

Written by Formula One Addict

June 9th, 2008 at 10:34 am

The hottest party in Monaco was here : Indian Empress Yacht

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Vijay Mallya is now one of the most sought after, the media keeps running for his interviews, Bernie keeps shaking his hands and even his rival teams talk to him cheerfully. What’s the reason you ask ?

Well you can see the photos of the Indian Empress Yacht below, the Yacht has now hosted the biggest bash of the Monaco Weekend 2 years in a row. Vijay Mallya believes in living life kingsize, and that is reflected by this luxurious Yacht.

Indian Empress Yacht Indian Empress Yacht background Indian Empress Yacht Deck Indian Empress Yacht Deck 2Indian Empress Yacht Deck 1

Lets hope someday i too am invited to this formula one bash, although i must say i dont drink alcohol, will that be a problem 😛 , isnt the party called Drink Fly Kingfisher ?

Images Copyright:Force India (Media)

Written by Formula One Addict

June 1st, 2008 at 5:20 am

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