Archive for the 'Vijay Mallya' Category



Force India formula one launches new livery reveals new sponsors

We have got great new photos of the Force India formula one team like always and here they are, note that Indian biggies like Reliance and ICICI are sponsoring the Force India formula one team. A wise choice for these institutions. What was disappointing was that instead of giving formula one fans a chance to [...]

Force India F1 driver announcement video

The Force India formula one driver announcement: Adrian Sutil, Giancarlo Fisichella and Vitantonio Liuzzi. Interesting to note that Adrian Sutil’s video has a mention of defeating Lewis Hamilton. Vijay Mallya greets the drivers. Announcer : Shruti Seth (i think)
P.S. The video quality is a little bad.

Force India F1 starts advertising on Indian Television Screens

As reported by us earlier, Indian superstar Shahrukh Khan is promoting the Force India formula one team. The ad is obviously aimed at Indian corporate houses too for obvious reasons($$$).
Take a look at the commercial ::

Its not about winning or losing
Its about Glory and Pride
Sometimes you do things only because you believe in them
Believe with [...]

Force India F1 to unleash marketing Blitzkreig

If newspaper reports are to be believed, Force India formula one team is all set to unleash aggressive marketing in India to lure new sponsors and to cement ties with old ones. The essence of the campaign shall be that the Force India formula one team is the voice of a billion Indians and its [...]

Force India F1 to Jerez for second winter test

Press Release :

The Force India F1 Team will be back in action at the Circuit de Jerez, southern Spain, for the second test of its winter development programme. Over the four day test from 4 – 7 December, the team will again run two former Spyker B-spec F8-VII cars in its interim livery of burgundy [...]

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