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Force India formula one splurges more on glamour

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force f1 launch 2009

In the time of recession one would hope that teams cut down on unnecessary expenses and would focus on the game and also on satisfying the millions of fans due to which they are still in business. But who can predict Force India’s actions, they have roped  in yet another actor (politically correct term for actress) to promote their f1 outfit. Deepika Padhukone is set to be the new face of Force India F1.

While their brand ambassadors keep getting smarter and more expensive every year, how much their performance has improved over the off season remains to be seen. At the launch of their 2009 car also , the guest list included Bollywood actresses, but it remains to be seen whether any fans were invited to the event !

Written by Formula One Addict

February 15th, 2009 at 11:45 am

Narain Karthikeyan and Vijay Mallya, who’s the good guy ?

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Well, last week’s comments by Vijay Mallya have outraged a lot of people in India, is the sport of formula one so shallow and money minded that anyone can come and buy a team with his overflowing millions and then comment upon drivers and other hard working people in F1.

People in Europe and Americas are probably unaware of the kind of outrage that Vijay Mallya’s comments have caused in India’s formula one fans.

I really admire Vijay Mallya, mainly for the fact that he has brought India on the world map in a large number of places, liquor being 1. But formula one is not one of them. Narain Karthikeyan was the Indian who had brought India to the world stage in formula one. His sponsors like JK Tyre and TATA were the ones who put India on the formula one map not Kingfisher, not Vijay Mallya.

Narain Karthikeyan became the first Indian driver in formula one, he was a test driver for Williams. Even in the defunct Jordans, he drove his heart out. Steve Slater and Chris Goodwin praised his guts and moves. The kind of aggression he showed in racing was praised by all. Michael Schumacher, Emerson Fittpaldi and Tiago Monteiro (his teammate) all praised his guts.

Then along came Mr. Mallya, bought over a defunct formula one outfit and named it after India. That was good, but his comments about Indian drivers was uncalled for. Karun Chandhok and Narain Karthikeyan are good drivers, better than if not as good as Adrian Sutil and Giancarlo Fisichella. Both of them have WON races at every stage of racing they have competed in and are very much competitive when pitted against the best of drivers.

Mr. Mallya’s obsession with glamour and foreigners is not appreciated by this formula one fan. I would much rather have one of the Ambanis or the TATAs in formula one.

Written by Formula One Addict

December 27th, 2008 at 8:53 am

Narain Karthikeyan slams Vijay Mallya on his comments

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Narain Karthikeyan

Narain Karthikeyan has always held his cool, but his patience was tested once again by Vijay Mallya who again commented on Narain’s abilities and said he wasnt fit to race in Force India formula one team or f1 for that matter. Vijay Mallya further sacked Collin Kolles and Mike Gascoyne.

Narain Karthikeyan was not impressed , he immediately went on the offensive. He called Mallya’s outift a pedestrian team. His exact words were :

“I spent a frustrating time with Jordan, where I had a car that just could not perform. I have no desire to be with another pedestrian team that’s low on performance and loud on talk,”

Despite being Indian i will agree with him here. The Force India outfit has been all talk and no show for a long time now. We have all heard of the Force India car on podium talk and how they are an Indian team for the fans.

But time after time, they have delivered nothing but failure, nothing but disappointment. It seems to be more of a money making machine than a people’s team. The merchandise launched last year was even more expensive than the Ferrari merchandise available in India. No true (not rich) Indian could afford to buy the merchandise.

Time and time again, the only people seen in Force India pits are movie actors ( actresses mainly, who would pose around the F1 car) and around Vijay Mallya himself and get clicked.

Also such comments about Narain Karthikeyan are really in bad taste and do not speak well of the team and its motives and motivation.

Photo : Dan Smith , Under CCSA Att.

Written by Formula One Addict

December 24th, 2008 at 8:26 am

Vijay Mallya dismisses fear of Force India cash crunch

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Force India formula one team fans as well as general formula one fans can heave a sigh of relief as it turns out that rumours of Force India F1 team being the next team out of formula one due to a cash crunch turned out to be just that, rumours.

Owner Vijay Mallya said that his team is different from giant Honda who pulled out of formula one last weak amid a weak financial situation. It was said that with Mallya’s many ventures also facing declining profits, the Force India F1 team might just pack up. But the boss cleared all doubts and theories.

In an interview , Vijay Mallya had the following to say :

“Clearly one has to be concerned about what is happening in the world today,” he said

“Honda’s withdrawal was not a shock to me as I could well imagine that on one hand with global sales and profits under pressure, the first thing that any independent board member would say is ‘what are you doing with a Formula One team?’

“It’s unfortunate but true that we have to cut our costs and live in the real world and balance both income and expenditure. From the sponsor side as well, people are cutting down budgets, so it’s not going to be very easy to get anyone to write out large cheques for sponsorship either.

“Force India is in a good enough position, it’s a smaller team with a much smaller budget than the big boys and so it is probably relatively easier for us to manage under these circumstances.”

Vijay Mallya seems to be at his reassuring best atleast for the interview.

Written by Formula One Addict

December 13th, 2008 at 8:23 pm

Lewis Hamilton one step closer to title, wins in China

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lewis hamilton wins in China 2008

Lewis Hamilton came one step closer to winning his maiden formula one driver’s title by winning the 2008 formula one Chinese Grand Prix from pole. His closest competitor Felipe Massa was second in his Ferrari.

Lewis Hamilton was fast from the start pulling away easily and making the Ferraris look gasping for pace. What is interesting though is that Kimi Raikkonen had slowed down to let Felipe Massa through much like a lot of the other formula one teams do within their teams. So when are team orders prohibited ? It did affect the outcome of the race. The swap reduced the damage to the Massa championship campaign but may just prove to be futile in the last race.

Fernando Alonso put in another strong(er?) performance to get a 4th place finish. The BMWs were 5th and 6th with Heidfeld finishing ahead of Robert Kubica this time.

The Red Bull of David Coulthard was 10th while teammate Mark WEbber was way back in 14th place.

Force India were as dismal as ever with Adrian Sutil not finishing the race and Fisichella finishing in 17th place (last).

The top 8 drivers were :

1 L. Hamilton  Vodafone McLaren Mercedes
2 F. Massa      Scuderia Ferrari Marlboro
3 K. Raikkonen  Scuderia Ferrari Marlboro
4 F. Alonso    ING Renault F1 Team
5 N. Heidfeld  BMW Sauber F1 Team
6 R. Kubica    BMW Sauber F1 Team
7 T. Glock      Panasonic Toyota Racing
8 N. Piquet Jr. ING Renault F1 Team

So the title fight goes down to Brazil now, stay tuned for a post on that 🙂

Image: McLaren.com Media
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