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Dispute over Ferrari’s 2011 challenger’s name resolved, the F150 is now the F150th Italia (Ferrari 150° Italia)

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Ferrari 150° Italia Testing preseason

This year Ferrari went forward with a non-standard way of naming their 2011 F1 challenger, they called it the F150 to celebrate the 150 years of unification of the country of Italy. This angered the Ford motor company which owns the F150 trademark in the US (and possibly other countries). The F150 is a line of pickup trucks from Ford the latest model being the 2011 Ford F-150.

So Ford decided to take legal action against Ferrari and filed a suit in US courts against Ferrari using their trademark name and sought damages from the Italy based company. Ferrari was swift to respond and doused the legal fire by renaming their 2011 formula one car to the Ferrari 150° Italia. This change made Ford withdraw the legal proceedings which it had initiated in the US.

A statement on Ferrari media site read :

In order to avoid the slightest risk of anyone confusing a Formula 1 car with a pick-up truck, for their part, the men from Maranello have decided that the car will lose the F that precedes the number 150 and which stands for Ferrari, as it has done on numerous occasions when it’s come to giving a car a code name, be it for the race track or the road. It appears that this could have caused so much confusion in the minds of the consumer across the Pond that, at the same time as losing the F, the name will be completely Italianised, replacing the English “th” with the equivalent Italian symbol.

Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country. Let’s hope the matter is now definitely closed and that we can concentrate on more serious matters, namely ensuring that our car that already seems to be pretty good out of the box, becomes a real winner.

Pretty tongue in cheek 🙂 , don’t you think ?

Written by Formula One Addict

March 5th, 2011 at 12:29 pm

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