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Force India formula one splurges more on glamour

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force f1 launch 2009

In the time of recession one would hope that teams cut down on unnecessary expenses and would focus on the game and also on satisfying the millions of fans due to which they are still in business. But who can predict Force India’s actions, they have roped  in yet another actor (politically correct term for actress) to promote their f1 outfit. Deepika Padhukone is set to be the new face of Force India F1.

While their brand ambassadors keep getting smarter and more expensive every year, how much their performance has improved over the off season remains to be seen. At the launch of their 2009 car also , the guest list included Bollywood actresses, but it remains to be seen whether any fans were invited to the event !

Written by Formula One Addict

February 15th, 2009 at 11:45 am

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