If newspaper reports are to be believed, Force India formula one team is all set to unleash aggressive marketing in India to lure new sponsors and to cement ties with old ones. The essence of the campaign shall be that the Force India formula one team is the voice of a billion Indians and its got a billion people behind it.

Its been reported that Indian superstar Shahrukh Khan will be the face of the marketing campaign. For those who dont know, he is like the Brad Pitt of India who gets paid crores for dancing/speaking and even for standing at functions and ceremonies. Vikram Malhotra, Marketing Head of the Force India F1 team was quoted as saying :

“While exploring the various options we possessed , we thought the fastest way to announce our arrival in the country(India) was to use Mr. Shahrukh Khan as Force India F1′s brand ambassador. He is famous, successful and a potent icon of young India. Those are the same values that the team is trying to project on the biggest stage of motorsports(formula one). The advertising campaign will convey the message that India has arrived”

Till now the team was receiving a lot of criticism from Indian formula one fans that it has been ignoring the Indians while promoting itself in the international media. Hopefully this will change things.