Dr. Vijay Mallya : The Man Behind the Indian Grand Prix

Known in India as the liquor baron, or the ‘alcohol dude’ (one of my friends called him that). Billionaire Dr. Vijay Mallya is the owner of the UB Group and the Kingfisher Group. Kingfisher is a sponsor of the Toyota formula one team. Here are his views on the Indian Grand Prix.

Q. India’s vast market is on many people’s wish list for the Formula One calendar. Is India ready for a Grand Prix?

I am passionate about bringing Formula One to India. We have seen that the interest and viewer-ship in Formula One has been going up substantially, especially among young people with good incomes. And given the shear size of India and its booming economy it should be on the Formula One calendar. I am pushing all I can to make sure that, if not in 2009, that India can host a race in 2010.




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